Turtle Beach

We signed Turtle Beach as a partner late in my career as the Associate Creative Director at Onestop Internet. I was enthusiastic about designing a product that surrounded tech and gaming. (Being a casual gamer myself didn't hurt either.) As ACD, I was tasked with also taking on the larger projects that came through the door. The brand made it known from the start that their expectations were very high and I was up for meeting that challenge.

Challenge was an UNDERSTATEMENT. This site ended up going through 5 iterations. The project lead on the brand side wouldn't accept anything less than her exact vision. I respected that, so I made it my mission to give them exactly what they entrusted us to do. After a grueling design process, we delivered a site that everyone on the team was proud of. A sleek and modern site complete with international localization, GDPR and ADA compliance, parametric filtering and a streamlined navigation for the large amount of categories and platform specific products and an overall look that captured the essence of the brand as well as the gaming industry itself.

The personas for this project ranged from teens who were addicted to video games, consequently the parents of those kids and teens, and adults themselves who grew up as the first video game generation. The goal was to develop a clean intuitive site that made plenty of opportunities to highlight the specs and technology of their wide range of products.