Hurley

While employed at Nogin it was my privilege to design Hurley’s e-commerce site after the brand left the Nike umbrella. Working closely with Hurley's creative director to capture their newfound identity on the web. We developed multiple personas based on historical data to cater to everyone, from professional athletes to amateur yogis.

To be competitive, this site needed to be clean, youthful, adventure-inspired, and above the rest: completely intuitive. We kicked off the design with low-fidelity wireframes to establish an inventory of necessary functionality before diving directly into the hi-fidelity design and prototyping. With an asymmetric, yet balanced navigation for the unique vertical elements throughout the home page, I delivered an elite, clean, and fully functional intuitive e-commerce site.

Quite possibly my most visually compelling UI design, until the next one of course!